Playbook
How to audit your creator roster in one afternoon
A repeatable process for scoring the creators you already work with — and deciding who to invest in next quarter.
Resources
Writing for DTC teams building a real social commerce channel.
Playbooks, guides, and frameworks — no fluff. Fresh posts on creator affiliates, content tracking, and social commerce strategy.
Guide
The DTC operator's guide to creator affiliate economics
Commission structures, payout cadences, and the incentive design that actually keeps creators selling.
Explainer
Why 'engagement' is the wrong North Star for social commerce
Likes, views, and comments made sense when reach was the product. Now that revenue is trackable, the metric has to change.
Framework
The 4 questions your content tracking should answer
If your dashboard can't answer these, you're still guessing which content is actually driving orders.
Case study
[Brand] — 3× revenue from the same creator roster in 90 days
Placeholder case study: what changed operationally when tracking was turned on, and what the team stopped doing.
Playbook
Turning your best-performing post into a repeatable format
One winning post is luck. A winning format is a channel. How to tell the difference — and scale it.
Don't want to wait?
Get the playbook applied to your brand.
Book a free consultation and we'll walk through what these frameworks would look like for your specific creator roster and product catalog.